Design
HUPALUPA turns the toy shelf into a pre-purchase experience area
HUPALUPA STORE Experience Area establishes a retail layout where children try different toys before buying and families observe play preferences.
3 min read10 Ağu
Writer
İlker
Writes on advertising, branding, and digital culture. Working in digital communication, social media, and brand strategy since 2010. At Cin Fikir, he covers the intersection of advertising, creativity, social media, and culture.
Latest articles
Digital Culture
Sanat Yolunda Brings 200 Young Artists' Works into a Digital Archive
Istanbul Modern, in collaboration with NESCAFÉ Gold and Migros, has gathered two years of productions from Sanat Yolunda in an online Participant Gallery.
3 min read10 Ağu
Design
Doritos Turns Formula 1 Sponsorship into an Experience Zone at Istanbul Festival
Doritos brought its Formula 1 and Mercedes-AMG PETRONAS sponsorship to a 50-square-meter space in Yenikapı, combining racing simulators, games, and product tasting.
3 min read10 Ağu
Digital Culture
Popeyes Kaan Debate: How Consumption Turns into Fame on Social Media
The debate around Popeyes Kaan shows how consumption habits on social media can turn into identity and fame.
9 min read10 Ağu
Social Media
Garanti BBVA turns investment questions into a 30-episode video series
Yatırım Konuşuyoruz, where İrem Sak directs viewer questions to experts, has evolved into a content series that complements long videos with short formats and various distribution channels.
3 min read8 Ağu
Campaign
Mavi Links QR-Coded Labels to ecoDrone Seeding Process
Mavi and ecording's collaboration connects QR codes on product labels to a process where customers can choose a tree species and track the journey of a seed ball.
2 min read8 Ağu
Campaign
Samsung turns its AI-generated Sung Family into a social media mini-series
Samsung is telling the story of its Bespoke AI products and SmartThings connectivity through short social media stories featuring the fictional, AI-generated Sung Family.
3 min read8 Ağu
Digital Culture
How Digital Culture Trends Are Recoding Design
How is digital culture rewriting design trends? An analysis of user habits and brand strategies.
4 min read16 Tem
Branding
Vancouver Turns World Cup Hosting into Long-Term City Branding
Vancouver is transforming the World Cup match experience into a long-term city branding strategy after the tournament.
8 min read12 Tem
Campaign
Levi's Turns Its Covered-Up World Cup Logo into a Logo-Less T-Shirt
Levi's has turned its covered-up batwing logo from the World Cup into a product with the 'Nobody's Gonna Know Logo Tee.' The $35 pre-order item leans on brand memory.
4 min read6 Tem
Design
Pril "Mein Stil" Contest (2011): Give the Internet a Brush, and It Will Draw a Chicken
In 2011, Pril launched a contest where anyone could design their own bottle. The internet drew a chicken and sent the brand into a panic.
7 min read2 Tem
Campaign
Heinz Turns Sauce Stains on Fan Jerseys into Lucky Charms
In its new campaign, Heinz turns sauce stains on jerseys into lucky charms. The marks left by goal celebrations are no longer bad luck but part of victory.
4 min read2 Tem
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