Design
HUPALUPA turns the toy shelf into a pre-purchase experience area
HUPALUPA STORE Experience Area establishes a retail layout where children try different toys before buying and families observe play preferences.
3 min read10 Ağu
Today
Recent articles, newest on top.
Digital Culture
How Digital Culture Trends Are Recoding Design
How is digital culture rewriting design trends? An analysis of user habits and brand strategies.
4 min read16 Tem
Branding
Vancouver Turns World Cup Hosting into Long-Term City Branding
Vancouver is transforming the World Cup match experience into a long-term city branding strategy after the tournament.
8 min read12 Tem
Campaign
Levi's Turns Its Covered-Up World Cup Logo into a Logo-Less T-Shirt
Levi's has turned its covered-up batwing logo from the World Cup into a product with the 'Nobody's Gonna Know Logo Tee.' The $35 pre-order item leans on brand memory.
4 min read6 Tem
Design
Pril "Mein Stil" Contest (2011): Give the Internet a Brush, and It Will Draw a Chicken
In 2011, Pril launched a contest where anyone could design their own bottle. The internet drew a chicken and sent the brand into a panic.
7 min read2 Tem
Campaign
Heinz Turns Sauce Stains on Fan Jerseys into Lucky Charms
In its new campaign, Heinz turns sauce stains on jerseys into lucky charms. The marks left by goal celebrations are no longer bad luck but part of victory.
4 min read2 Tem
Advertising
Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode
Mercado Libre transformed Pacaembu Stadium's grass into a 104-meter scannable barcode. During the match broadcast, viewers could scan the field with their phones to instantly win discount coupons.
4 min read28 Haz
Social Media
NYC Turns Viral Trash Can Incident Into a Giveaway
The New York City Department of Sanitation turned a stolen Knicks-themed trash can from the championship celebrations into a giveaway, transforming a viral moment into a creative campaign.
4 min read26 Haz
Campaign
KFC Introduces Boxfull Menu with Secret Box Lab
KFC launched a humorous campaign introducing its Boxfull menu through a secret box lab, rather than a typical product announcement.
5 min read22 Haz
Campaign
IKEA Canada Rebuilds World Cup Flags with Home Products
IKEA Canada brings fan excitement home by recreating World Cup flags with furniture and decorative items.
6 min read18 Haz
Design
Cat Love in Japan Takes a New Form: Edible Fur
Cat love in Japan has reached a new level with Necoichi's edible cat fur cotton candy. This product turns cat owners' reluctance to part with fur clumps into a sweet experience.
6 min read17 Haz
Campaign
Canac Turns Moving Shame into a Box with a Secret Compartment
Canac offers a creative solution to the privacy problem during moving season in Quebec: a moving box that looks ordinary from the outside but hides a secret compartment underneath.
7 min read17 Haz
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