Recent articles, newest on top.
Levi's has turned its covered-up batwing logo from the World Cup into a product with the 'Nobody's Gonna Know Logo Tee.' The $35 pre-order item leans on brand memory.
In 2011, Pril launched a contest where anyone could design their own bottle. The internet drew a chicken and sent the brand into a panic.
In its new campaign, Heinz turns sauce stains on jerseys into lucky charms. The marks left by goal celebrations are no longer bad luck but part of victory.
Mercado Libre transformed Pacaembu Stadium's grass into a 104-meter scannable barcode. During the match broadcast, viewers could scan the field with their phones to instantly win discount coupons.
The New York City Department of Sanitation turned a stolen Knicks-themed trash can from the championship celebrations into a giveaway, transforming a viral moment into a creative campaign.
KFC launched a humorous campaign introducing its Boxfull menu through a secret box lab, rather than a typical product announcement.
IKEA Canada brings fan excitement home by recreating World Cup flags with furniture and decorative items.
Cat love in Japan has reached a new level with Necoichi's edible cat fur cotton candy. This product turns cat owners' reluctance to part with fur clumps into a sweet experience.
Canac offers a creative solution to the privacy problem during moving season in Quebec: a moving box that looks ordinary from the outside but hides a secret compartment underneath.
StonkRider transforms stock charts into a motocross track, turning financial data into a playable experience.
The massive tournament with 48 teams and 104 matches is reshaping brands' social media reflexes. Endurance, not speed, takes center stage for success.
Panthea cut and stitched IKEA's iconic blue bag into a luxury fashion parody, resulting in absurd pieces like ties, shorts, and bow ties.
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