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Yatırım Konuşuyoruz, where İrem Sak directs viewer questions to experts, has evolved into a content series that complements long videos with short formats and various distribution channels.
Mavi and ecording's collaboration connects QR codes on product labels to a process where customers can choose a tree species and track the journey of a seed ball.
Samsung is telling the story of its Bespoke AI products and SmartThings connectivity through short social media stories featuring the fictional, AI-generated Sung Family.
How is digital culture rewriting design trends? An analysis of user habits and brand strategies.
Vancouver is transforming the World Cup match experience into a long-term city branding strategy after the tournament.
Levi's has turned its covered-up batwing logo from the World Cup into a product with the 'Nobody's Gonna Know Logo Tee.' The $35 pre-order item leans on brand memory.
In 2011, Pril launched a contest where anyone could design their own bottle. The internet drew a chicken and sent the brand into a panic.
In its new campaign, Heinz turns sauce stains on jerseys into lucky charms. The marks left by goal celebrations are no longer bad luck but part of victory.
Mercado Libre transformed Pacaembu Stadium's grass into a 104-meter scannable barcode. During the match broadcast, viewers could scan the field with their phones to instantly win discount coupons.
The New York City Department of Sanitation turned a stolen Knicks-themed trash can from the championship celebrations into a giveaway, transforming a viral moment into a creative campaign.
KFC launched a humorous campaign introducing its Boxfull menu through a secret box lab, rather than a typical product announcement.
IKEA Canada brings fan excitement home by recreating World Cup flags with furniture and decorative items.
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