Garanti BBVA has brought its series "Yatırım Konuşuyoruz" (We Talk Investment), which addresses frequently asked questions about the investment world in a regular video format, to nearly 30 episodes in about six months. In the series, İrem Sak asks questions on behalf of viewers, and academics, experts, and bank executives provide answers.
Questions are divided into short and long formats
The content covers topics such as investment funds, stocks, initial public offerings, and basic investment terms. Guests, including Prof. Dr. Sadi Uzunoğlu, Prof. Dr. Ali Hepşen, and Dr. Çağla Gül Şenkardeş, vary by episode and topic.
In addition to the main videos, there are "Term of the Week" segments and short clips prepared for social media. Thus, a single Q&A recording is distributed between long-form narratives on YouTube and fast-consumed short formats.
The series expands to different channels
According to Garanti BBVA's statement, the series has reached approximately 70 million views. This figure is based on total view data shared in the press release without detailing platforms and measurement methods.
The bank is expanding the video series with different programs such as seminars, podcast content, C-Circle meetings, and First Venture. Thus, Yatırım Konuşuyoruz is transforming from a standalone video series into a broader financial communication umbrella.
