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An editorial publication on advertising, campaign ideas, social media, design, and creative culture. Global case studies with a local perspective from Turkey.

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A living archive for campaigns, brands, design, social media, and digital culture.

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2 articles.

Advertising

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode

Mercado Libre transformed Pacaembu Stadium's grass into a 104-meter scannable barcode. During the match broadcast, viewers could scan the field with their phones to instantly win discount coupons.

4 min read28 Haz

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Uber Eats Wrapped an Entire City in a Delivery Bag

Uber Eats wrapped an entire city in giant delivery bags in Argentina. CinFikirli breaks down this ambient marketing case by Wieden+Kennedy.

3 min read6 Haz

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Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode→

Uber Eats Wrapped an Entire City in a Delivery Bag→

Occasional notes on campaigns and creative ideas.

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode

Uber Eats Wrapped an Entire City in a Delivery Bag