Campaign
Pluxee Uses One Word with Two Meanings in Its "Geçiyor" Campaign
Pluxee's campaign, signed by Rafineri, uses the word "geçiyor" to convey both the places where it can be used and the transition to the brand.
4 min read3 Kas
Today
Recent articles, newest on top. Page 2/5.
Campaign
Burger King Takes the Word 'Box' to Free's Fictional Rival
Burger King France turned the misunderstood word 'box' from Free's fictional rival Reef's ad into a menu box with four surprise items.
3 min read3 Kas
Design
Highlands Fits a Mountain Landscape Inside a Letter
Matey studio designed a new identity for Highlands, North Carolina, that carries the mountain silhouette into the letter H, drawing on archives, nature, and local culture.
3 min read3 Kas
Campaign
VIA Rail Turns Train Sounds into Sleep Recordings
VIA Rail has combined real rail and carriage sounds recorded on actual train routes into 'Tracks to Relax' recordings as long as the journey itself.
3 min read3 Kas
Campaign
Moshy Turns Weight Tracking Anxieties into Horror Posters
Moshy turned the anxieties of seeking help with weight management into horror movie posters, shifting the target of humor from bodies to the service experience.
3 min read3 Kas
Advertising
Toyota Hilux Turns a Muddy Slope into a Pickup Waltz
Toyota Hilux's "Mud Dance" film transforms sliding pickups on a muddy slope into waltzing vehicles with a yodeling rendition of the Blue Danube.
3 min read3 Kas
Campaign
Kia Sculpts EV4 GT from Nadal's Clay Court Soil
Kia has created a full-scale EV4 GT sculpture by combining red clay from Rafael Nadal's victorious courts with automotive modeling clay.
3 min read2 Kas
Campaign
Visit Iceland Turns Meetings into One-Word Knits
In Visit Iceland's "AI Knittakers" project, Icelandic knitters join online meetings and turn the conversation into a one-word woolen note.
3 min read2 Kas
Design
HUPALUPA turns the toy shelf into a pre-purchase experience area
HUPALUPA STORE Experience Area establishes a retail layout where children try different toys before buying and families observe play preferences.
3 min read10 Ağu
Digital Culture
Sanat Yolunda Brings 200 Young Artists' Works into a Digital Archive
Istanbul Modern, in collaboration with NESCAFÉ Gold and Migros, has gathered two years of productions from Sanat Yolunda in an online Participant Gallery.
3 min read10 Ağu
Design
Doritos Turns Formula 1 Sponsorship into an Experience Zone at Istanbul Festival
Doritos brought its Formula 1 and Mercedes-AMG PETRONAS sponsorship to a 50-square-meter space in Yenikapı, combining racing simulators, games, and product tasting.
3 min read10 Ağu
Digital Culture
Popeyes Kaan Debate: How Consumption Turns into Fame on Social Media
The debate around Popeyes Kaan shows how consumption habits on social media can turn into identity and fame.
9 min read10 Ağu
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