Colombian manicure brand Masglo presents its polish line, advertised as 100% vegan and not tested on animals, without showing a bottle or brush. In the campaign created by The Juju Bogotá, five fruits are redrawn to fit onto fingertips. Mango, grape, tomato, orange, and green apple take on the shape, color, and shine of a nail.
At first glance, what stands out are the strong color contrasts. Once the fruit stem and small leaf are noticed, the image is read a second time: the object before us is both fruit and manicure.
Five fruits, five different manicures
The mango on a purple background turns into a pointed nail with yellow, orange, and green transitions. The purple grape on a red background has a rounder shape. The tomato's warm red is contrasted with dark blue, the orange's orange with light blue, and the green apple with bright yellow.
The series doesn't repeat the same pattern five times. As the orientation, corner sharpness, and proportion of the fruits change, each poster evokes a different nail shape. In this way, the campaign expands its color palette without needing product photography.
Between fruit skin and polish surface
What sets the illustrations apart is their dotted, or stippling, texture. The small dots recall orange peel, the surface of a grape, and the fine texture of an apple, while also creating the look of glossy polish that catches the light. This dual-meaning texture is exactly what allows fruit and nail to meet on the same surface.
The stems and leaves are placed at the cuticle and lunula area at the base of the nail. Without this small detail, the colorful shapes might remain like abstract manicure samples. The claim of natural origin is told not through a sentence added to the composition, but through the form of the object.
The vegan claim is part of the visual system
The posters feature the Masglo name, the phrase “100% Vegan Nail Polish,” and the V-Label “Checked and Approved” seal. The text colors are adapted to the palette of each fruit or background. Thus, the certification doesn't remain just a footnote; it becomes a visible mark confirming the campaign's product claim.
The creative direction of the work, produced in Colombia in 2026, includes Álvaro Giraldo Buitrago, Daniela Osorio Salcedo, and Iván Gutiérrez Cabral. Cabral, who also created the digital illustrations, shares art direction with Buitrago; Javier Gustavo Suárez is responsible for copywriting. The campaign's idea can be read in a single sentence: before veganism is stated, the fruit is already on the nail.
