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#sponsorship

2 articles found.

How KFC turned Roberto Carlos' leg into a campaign?

KFC Mexico positions Roberto Carlos not just as a celebrity face, but by leveraging the football memory most associated with his legs. A masterclass in meaningful casting.

9 min read28 May

Campaign

How did VIA Rail sell train tickets with a baseball?

You look at a baseball, and most of the time, you just see a baseball. Red stitches, white leather, a mildly nostalgic sports object. That's it.

9 min read27 May

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