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Cinfikirli

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An editorial publication for creative ideas.

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#Oatly

1 article found.

bike-thru-en.png
Campaign

How did Oatly take the drive-thru concept to the bike lane?

Oatly adapted the drive-thru format to bike culture with the world's first Bike Thru in Amsterdam. Instead of preaching sustainability, the brand embeds itself into existing behavior.

8 min read1 Haz

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