Feedback
In a Nutshell
Feedback is an assessment given about a piece of work. In theory: guidance that improves it. In practice: often the polite form of 'something's missing but I don't know what.'
What It Really Means
Feedback, given well, saves a piece of work; given poorly, it drags everyone into a guessing game. The difference lies in how concrete it is.
Phrases like 'it didn't make me feel anything' are not guidance for a creative team but disorientation. They leave unclear not just what to fix, but even what is wrong.
Good feedback explains the reason, not the preference. Not 'I didn't like it,' but 'too distant for the target audience.'
How many rounds a piece goes through often reflects not the quality of the work, but the clarity of the feedback.