
Campaign
IKEA Canada Rebuilds World Cup Flags with Home Products
IKEA Canada brings fan excitement home by recreating World Cup flags with furniture and decorative items.
6 min read18 Haz
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IKEA Canada brings fan excitement home by recreating World Cup flags with furniture and decorative items.

The massive tournament with 48 teams and 104 matches is reshaping brands' social media reflexes. Endurance, not speed, takes center stage for success.

BBC Creative brings football memories to life through fans' everyday objects with handcrafted artistry in its 2026 World Cup campaign.
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