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Cinfikirli

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An editorial publication for creative ideas.

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#Mercado Libre

1 article found.

barkod-stadium-tr.png
Advertising

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode

Mercado Libre transformed Pacaembu Stadium's grass into a 104-meter scannable barcode. During the match broadcast, viewers could scan the field with their phones to instantly win discount coupons.

4 min read28 Haz

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