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#Cannes Lions

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Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode

Mercado Libre transformed Pacaembu Stadium's grass into a 104-meter scannable barcode. During the match broadcast, viewers could scan the field with their phones to instantly win discount coupons.

4 min read28 Haz

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#Cannes Lions

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode→

Occasional notes on campaigns and creative ideas.

#Cannes Lions

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode→

Occasional notes on campaigns and creative ideas.

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode

Mercado Libre Turns Stadium Grass into a TV-Scannable Barcode