Meeting
In a Nutshell
A meeting is a discussion where work is talked about, evaluated, or a decision is expected. It's one of the basic communication tools in the agency-client process. In theory: a decision zone. In practice: often a decision-postponement ceremony.
What It Really Means
The meeting is seen as the solution to every problem in the agency world. Yet some meetings only cause other meetings to be born.
Many meetings are held for topics that could actually be resolved with a clear email. But meetings are preferred because they make indecisiveness look more professional.
The most dangerous moment in a meeting is the "can I add something?" that comes near the end. Because that sentence can sometimes rewind the entire process.
A good meeting produces decisions. A bad meeting produces notes. Agencies usually encounter the latter more often.