Editing
In a Nutshell
Editing is the process of selecting, arranging, and finalizing shot video or audio material. In theory: assembly. In practice: the art of extracting the best result from the available material.
What It Really Means
Editing is the second life of production. The material captured during the shoot gains meaning here. Rhythm, emotion, emphasis, and flow emerge at the editing desk.
Some work is won during the shoot, some work is saved in editing. But editing is not a miracle. What wasn't shot can't be created in editing.
In agencies, editing revisions usually never end. The video gets reshaped with requests like "let's speed it up," "let's remove that shot," "would it be better if we changed the music?"
Editing is not putting images in order; it's managing meaning.