Team
In a Nutshell
A team consists of people working together on the same task or project. In theory: a collaborative work group. In practice: a structure that's crowded in success and narrows in failure.
What It Really Means
Team is one of the most praised but most strained concepts in agency life. Every job is described as teamwork. But in a crisis, responsibility often ends up on a few people.
A good team is not just people working together. It's people who understand each other's work, respect each other's time, and carry crises together.
In bad teams, everyone is busy but no one is going in the same direction.
Being a team is not about working in the same file; it's about sharing the same responsibility.